Dame, the sexual wellness company on a mission to close the pleasure gap by creating products for pleasure, today announced a $7 million Series A funding round led by Amboy Street Ventures, Dames with participation from Listen Ventures, Flybridge, Eco, and Forest Road Company, raising a total of $13 million in capital raised. With this funding, the company is announcing a dame-quality vibe at a more accessible price point – Deep, a fun, inclusive entry point to pleasure for those in the early stages of their sexual wellness journey.
The announcement comes on the heels of Dame’s move into the cultural zeitgeist over the past year, which has been fueled by several initiatives like the launch. new productsettled with NYC MTA to run ads on subwaysLaunch help Sephora’s intimate care departmentand an introduction Clinical Board To further push the narrative that sexual health is a key factor in overall well-being and lends credibility to the space, to name a few.
The funding will be used to fuel the company’s focus on maintaining a loyal customer base and exploring new categories for a wider audience with more accessible and refillable products and to continue to evolve its retail presence. Currently, Dame carries Sephora, Bloomingdale’s, Nordstrom and Free People, among others. Dame has doubled its wholesale business every year for the past two years, with 20% of customers hearing about the brand through its retail partners.
“Dame started with some silver dollar coins and plastic wrap on my kitchen table in 2014. I had an idea for a vibrator that could be worn during intercourse, which would help stop it. gap of joy – Disparities in the satisfaction that people with vulva experience with their cis male counterparts in the bedroom. I joined forces with an MIT-trained engineer and together, we turned my experiment into a real-life product, EVA: The first truly wearable couples vibrator,” Dem founder and CEO Alexandra Fine begins her story.
Dame made history when Eva raised more than half a million dollars on Indiegogo, and this success led to the creation of Fin, a wearable finger vibrator – which became the first sex toy allowed to launch on Kickstarter. Within a year, they had sold over 10,000 vibrators, amounting to over $1 million in revenue.
Carly Sapir, Founding Partner of Amboy Street Ventures shares, “Dame is plowing through industry-wide barriers and bringing the sexual wellness category to the mainstream. “Sexual pleasure and wellness are the most stigmatized subsets of our space—and when that stigma is removed from sexual health and women’s health; research, funding, and solutions will pour into this vital area. Dame is irrevocably breaking down the shame around sexual wellness, and is incredible in doing so. Found the product market fit.”
Dames Series A funding round demonstrates the appetite and potential in the sexual wellness market, which is expected to reach $125.1 billion By 2026. Led by CEO Alexandra Fine, Dame secured this round at a time when venture financing across the board has declined significantly – particularly for female founders.
“The sexual wellness market is growing by the day, which is amazing given the resistance we’ve seen in past years,” adds Fine. “We’re very proud to be a part of an exciting intimacy movement, and our hope is that our new product, Dip, will open that door for more people to connect with themselves.”
In addition, Dame Labs (the research arm of the organization focused on getting real feedback for DEM product innovations) boasts over 10,000 members of all genders. They play a vital role in providing product feedback from real people from all walks of life to Dem’s team.
With this injection of capital and product expansion, Dame continues to normalize and champion pleasure as part of holistic well-being. With 100% year-over-year e-commerce growth at Fixed Online, Dame is looking to expand its retail presence from investing in educational content with its clinical board to providing more touchpoints to prioritizing customer retention to build a lasting community.
“Retail is a huge channel of investment for us, and we’ve seen growth this year and are excited to see more. We’ve been able to double our wholesale business every year for the past two years, so we want to focus on growing that part of the business as well,” concluded Fine. .