Spotify Island on Roblox launches a new virtual destination for hip-hop listeners • TechCrunch
It’s been four months since Spotify debuted its virtual Spotify Island roblox, which made it the first music streaming service to have an official presence within a gaming platform Today, Spotify on A new space-themed digital destination is called Roblox Planet Hip-Hopwhich will soon feature up-and-coming female rappers doichi.
Spotify Island’s New Planet Hip-Hop Now live in RobloxAnd the virtual experience aims to give a younger generation of hip-hop fans new ways to connect with their favorite music artists.
As Roblox players explore Planet Hip-Hop, they can collect exclusive virtual goods, customize vehicles in the “Speed Shop,” dance on floating dance floors, create hip-hop beats driven by soundtraps, and more.
The new futuristic destination features an illuminated cityscape sitting atop an upside-down silver pyramid, surrounded by a ring of red planets that resemble a record as well as floating meteorites and other planetary objects.
“We wanted to create a space inspired by the new era of hip hop, with the current generation of artists and fans redefining how the genre looks and sounds,” Steven Conaway, Spotify’s senior art director, said during a press demo.
The look of Spotify’s new destination is inspired by the younger generation of hip-hop artists, many of whom are known as an “internet technology sound,” Conway added. He mentions young artists like Dochie, Yate and Trippy Redd, all in their early 20s.
Spotify selected the hip-hop genre as a second Spotify Island destination based on audience demand, the company wrote in its release. The music streaming platform boasts that hip-hop music generates an average of 44 billion monthly streams on Spotify worldwide.
Compared to the K-pop-themed world of Spotify Island, K-ParkPlanet Hip-Hop has many new elements and easter eggs for players to discover. This includes being able to walk on buildings and float around—an added touch to the experience that makes it seem as if the Roblox avatars have been transported to a low-gravity environment.
Players can also drive a customized car around the planet’s rings, which act as drivable paths, explained Edward Young, Spotify’s associate creative director, during the demo.
In the near future, Spotify is turning the paths of the planet’s rings into an obstacle course, Yeung revealed.
New merchandise exclusive to Planet Hip-Hop includes clothing items, emotes and parkour effects. In a few weeks, players will be able to purchase a patchwork bubble jacket and moon shoes for their avatar. Roblox players can collect hearts to purchase merchandise.
Similar to K-Park, players must enter an underground portal to view a music artist’s fan experience. This Thursday, September 22, Spotify will introduce the first artist on Planet Hip-Hop – Dochie.
When Roblox players enter Dochi’s underground portal at Planet Hip-Hop, they’ll find a swampy realm that recalls the rapper’s hometown, Tampa, Florida, and his nickname, “Swamp Princess.”
During the launch, players can swim with alligators, dive underwater, and jump on lily pads. While fans can’t yet interact and ride the alligator/crocodile, it’s a feature that Spotify is adding later.
However, there are many features that will be unavailable when Dochier Swamp launches tomorrow
In the coming days, Spotify will be rolling out more features for Doechii fans, such as a quiz where players must “persuade” Doechii into letting him into his “swamp coven.” It’s a nod to his song “Persuasive,” which recently received one New music video and remixes with famous R&B singer SZA. Once players answer questions correctly, they’ll be invited to the coven and even grow an alligator tail, the company explained in today’s announcement.
Spotify will also roll out exclusive Doechii gear in the next few days. Players will soon be able to purchase alligator pants and shoes, an alligator necklace, a cyan blue mullet inspired by his original “persuasiveMusic videos, a star crown and more. Soon there will be a feature where Doechii will virtually sign your merchandise.
Also, over the course of several weeks, fans will participate in quests like scavenger hunts where players collect alligator tokens and trade them for prizes. When Roblox players complete all of Doechii’s quests within the first 72 hours, they will unlock the exclusive Space Glass.
Spotify will continue to add to Planet Hip-Hop, including collaborations with various hip-hop artists yet to be announced.
Down the road, the company will introduce more vehicle customization options in the “Speed Shop” and new themed vehicles representing future music artists joining the virtual world. For example, Doechii fans will soon be able to ride in an alligator car.