Ahead of the 2022 midterm elections,announced Wednesday that it is banning campaign fundraising on its platform. It also announced new policies for political accounts, including “mandatory verification”.
In the coming weeks, the app, which already bans political ads, will also ban campaign fundraising, TikTok’s president of global business solutions, Blake Chandley, said in a statement. Blog post. Videos soliciting donations within the ban and videos of political parties will be directed to a donation page on their website.
The China-based video sharing app will begin “mandatory verification” tests for government, politician and political party accounts in an effort to “keep harmful misinformation off the platform”.
Verification will ensure that anyone viewing the content of a government, politician or political party account will know that the account is “genuine” and the source is “authentic,” Chandley wrote.
“While many political accounts already add the verified badge to their profiles, doing so is currently optional,” Chandley wrote. “Starting today in the United States, we will test mandatory verification of the accounts of governments, politicians and political parties through the midterm elections.”
The app will make political accounts ineligible for “creator funding” and block access to gifts, tipping and e-commerce, the blog post said. Creator Fund is a financial fund that users can get for posting content on the platform.
“These changes, along with our existing ban on political advertising, mean that the accounts of governments, politicians and political parties will essentially not be able to pay or receive money through TikTok’s monetization features, or spend money promoting their content,” Chandley wrote.
The announcement comes a month after researchers said TikTok accounts were used to spread misinformation ahead of elections in Europe, Asia and South America.
Chandley wrote that these new policies are an effort to make TikTok “a positive environment that brings people together, not divides them.”
“TikTok is first and foremost an entertainment platform, and we’re proud to be a place that brings people together through creative and entertaining content,” he wrote. “By banning campaign fundraising and limiting access to our monetization features and verifying accounts, we’re aiming to strike a balance between enabling people to discuss issues relevant to their lives while protecting the creative, entertaining platform our community craves. does.”